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CIM Diploma in Professional Marketing - Diploma

Why study this course?

With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you progress to senior marketing roles in a wide variety of industries.

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This course will develop your knowledge and skills across key areas, including strategic marketing, metrics, digital strategies and innovation. This diploma is designed for the professional marketer working in an operational, supervisory or management role.

We'll support you in your studies and offer an enriching educational experience. You will receive high-quality teaching, exam preparation and assessment practice.

Principal Lecturer Ray Donnelly brings his experience from senior marketing positions in multinational banks and the civil service to the course.

We have successfully delivered CIM qualifications for over 25 years and have ties to global banks, law firms and a number of creative enterprises.


You'll be assessed through written assignments, examinations and portfolio work. Assessment is driven by the needs of employers and practitioners, and is relevant to the priorities of business.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

You should have at least one of the following:

  • CIM Level 4 Professional Certificate in Marketing
  • relevant Level 4 qualification
  • foundation degree in business with marketing
  • bachelor’s or master’s degree from a recognised university, with at least one third of your credits coming from marketing content (ie 120 credits in a bachelor's degree or 60 credits in master’s degree)

We also accept students who have experience in professional practice.

You are required to complete three of the four modules:

1. Strategic Marketing (core)
2. Mastering Metrics (core)
3. Driving Innovation (core)
4. Digital Strategy (optional)

You are exempt from the Strategic Marketing module on the new syllabus if you have previously completed Marketing Planning Process and Managing Marketing after 2008 as part of the previous diploma.

“Studying at London Met was a great chance for me to step away from my day job and to meet, talk and learn from lecturers and students from diverse backgrounds. This inspired me to look and think differently and not be afraid to try new ideas at work.”
Ayo Abbas, Marketing Communications Manager

“Studying for the CIM postgraduate diploma is a real commitment and it's important to make the right choice of course provider. I switched to London Metropolitan University after a false start at another university as I'd heard they had high pass rates and the teachers were of a high standard. I wasn't disappointed. The location and course dates were really convenient and the tutors were passionate about their subjects, often bringing their own experience to bear and encouraging other students to participate. I enjoyed the supportive working environment and went on to study business at master's level so found the CIM course a great help both professionally and academically.”
Abigail Brown, Head of Health Marketing

“I thoroughly enjoyed studying for the CIM qualifications at London Metropolitan University. Working full-time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.”
Caroline Wright, Marketing Manager

You'll gain all the skills and understanding needed to perform at management level. Students have gone on to become heads of marketing at a wide range of organisations, such as market intelligence specialist S&P Global, international construction company Mace Group, and the charity Cancer Research UK.

When you enrol for a minimum of two modules, each module is charged at £650 each. Alternatively if you enrol for just one module it will be charged at £700. Please note additional fees are payable direct to the CIM for their studying membership and for each assessment undertaken.

Typically students complete this course in 12 to 18 months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

Evening classes take place at our Moorgate campus from 6pm - 9pm. These can be taken as a full course or as a self-contained award. There are seven weekend classes.

We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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How to apply

To find out more about this course, or to apply, please contact

When to apply

There is no official closing date for this course, but you are advised to apply as early as possible as we will only consider your application if there are places available on the course.

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