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Digital Media - MA

Why study this course?

Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This Digital Media MA course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production, social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

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This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies.

The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership.

The course will provide skills in the relevant multimedia software.

You will learn how to:

  • assess and select the appropriate tools to produce a digital media project
  • produce digital media projects using the appropriate software applications
  • research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
  • manage digital media projects and production teams
  • produce digital media and social media strategies
  • appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
  • apply research, design and management skills to the production of new media projects

The School of Computing and Digital Media's memberhip of TIGA means those with a particular interest in the Principles of Game Design module will find additional chances to develop their knowledge and industry connections.


Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

You will be required to have:

  • a good honours degree (or equivalent)

Students with lower qualifications but substantial relevant experience in a related area of employment such as the design, media and communications industry are also encouraged to apply. These applicants will be asked to provide a written summary of their work history demonstrating its relationship to the aims of the course.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • spring semester - Friday afternoon

    N.B. This module was originally coded CMP001

    This module introduces students to good practice in the management of interactive projects and explores issues in team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, budgets and marketing.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday afternoon

    CODE: CMP007N
    TITLE: Principles of Digital Media
    BRIEF DESCRIPTION: This module will provide students with a detailed understanding of the
    contexts and practices of multimedia; introduce them to the production of a multimedia project;
    and develop awareness of the communicative possibilities of multimedia.
    SEMESTER: Autumn
    ASSESSMENT: Interactive image series(50%)+2,000 word essay (50%)

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon
    • summer studies

    CODE: new module
    TITLE: Digital Media Dissertation
    BRIEF DESCRIPTION:This module aims at enabling students to research, plan and develop their Digital Media Dissertation. The module addresses issues about the research tradition in digital media, the process of planning and managing research and the appropriate research methods to ivestigate Digital Media topics.
    The module will allow students to develop theoretical and research skills in the area of interactive media and digital communications.
    ASSESSMENT: Proposal (20%)+Dissertation (80%)

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon
    • summer studies

    TITLE: Digital Project
    BRIEF DESCRIPTION:This module is taken by students who wish to develop an interactive final
    project rather than a dissertation. This module aims at enabling students to research, plan and
    develop their final Digital Project. The module addresses issues about the research tradition in
    digital media, the main issues in the production of interactive projects and the process of
    managing research and development in digital media productions.
    The module will allow students to develop both theoretical and research skills in the area of
    interactive media and digital communications.
    SEMESTER: Autumn and Spring
    ASSESSMENT: Proposal(25%)+Digital Project (50%)+Evaluation Report (25%)

    Read full details.
  • This module currently runs:
    • spring semester
    • autumn semester

    This module enables postgraduate students to develop and extend practical arts and/or media experience and expertise in a professional environment. Students will work with and be mentored by selected arts and/or media practitioners. The placement will be co-conducted by the student, the practitioner(s) (who will act as, or nominate a member of staff to act as, the workplace mentor to the students) and the module convenor.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module is designed for Masters’ students to advance their academic English language. The module focuses on improving students’ English language skills in academic writing and reading as well as oral presentation. There is also a focus on enhancing their English language accuracy.

    Read full details.
  • This module currently runs:
    • spring semester - Monday morning

    This module explores the use of digital media technologies and digital media applications for business

    and society. The module also focuses on best practices in digital media consultancy and on how to

    develop digital media strategies for a client group.

    Students will evaluate and analyse current and future trends in the digital media industries and identify

    the application of communication technology to business and everyday life. Students will learn to

    evaluate and address the needs of a client group and produce e-solutions appropriate for such needs.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    This module explores how the forms of written narrative, historically rooted in printed literature, may now be reimagined through the exciting potentials of digital media. It stimulates students to experiment with how their own writing practice and ideas about literature, storytelling and persuasive communication might take new directions in response to the many ongoing innovations in online and electronic platforms for textual production and publication. The module supports students to enhance their individual profile, range and critical self-awareness as a writer in contemporary creative and/or professional domains.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    This module provides students with practical experience in the production
    of digital video and relevant digital media theory with specific reference to current trends and
    developments in broadcast, cinema and online media.
    Students will be encouraged to expand the critical and conceptual framework in which they
    develop their own work by applying and challenging existing conventions and theories of digital
    video production in their own work.

    SEMESTER: Autumn
    ASSESSMENT:Presentation (10%)+Digital Video Project(50%)+Critical Report(30%)

    Read full details.
  • This module introduces debates around global communications and the critical role played by international policy and regulatory organisations, for example the World Trade Organisation, International Telecommunications Union, and UNESCO. A critical analysis of theoretical debates around globalisation, cultural imperialism and development as well as the economic and political factors, which underlie the communications structure of specific countries, is also covered.

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon

    Interaction design is an expanding field increasingly concerned with end user requirements, user experiences and their everyday practice. Digital networks and portable devices have changed the way we work, play and interact with each other. This module provides an introduction to the theoretical and practical issues that underlie interaction design for end users of digital products. Students will be introduced to the key concepts of Human Computer Interaction (HCI), user-centred design approaches and design research methods as well as practically implementing these principles and methods. From gathering use requirements to assembling high fidelity prototypes this module will enable students to develop practical as well as analytical skills necessary for digital project development on different platforms.

    Read full details.
  • This module currently runs:
    • spring semester - Thursday afternoon

    Students will learn to place their skills in, and understanding of, journalism in relation to today’s multimedia digital environment. They will develop their writing, production and design skills to a professional level, learning how to adopt creative approaches to creating journalistic stories across platforms, including social networking services such as Twitter, blogs and online journalism. Students will be asked to build multimedia applications, blogs, websites and ways of working that engage the audience in more interactive and participatory ways.

    Specifically, the module will introduce students to the writing skills and technical demands of online, audio and visual journalism. Students will be asked to develop and deliver news stories working individually and as part of a team.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday morning

    This module will provide students with a detailed understanding of the contexts and practice of internet publishing and will introduce them to the production of a website. The module will examine questions of internet technologies, social context, and the production process.

    Read full details.

The course consists of two core modules, four optional modules, and a compulsory triple-module project or dissertation. One of the optional modules can be a free module taken from another Master's degree in the University.

Core modules:

  • Principles of Digital Media
  • Digital Media Project Management
  • Digital Project/Dissertation

Optional modules currently offered:

  • Digital Media Work Placement
  • Design for the Internet
  • Digital Media Strategy and Consultancy
  • Digital Video Production
  • Principles of Game Design
  • 3D Animation for Multimedia

The Project/Dissertation is equivalent to three modules and is submitted at the end of the course. Research sessions and Project/Dissertation workshops are provided.

Teaching methods

Teaching methods include lectures and seminar discussions, computer lab workshops, online learning materials and tutorials.

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Use the apply button to begin your application.

When to apply

You are advised to apply as early as possible as applications will only be considered if there are places available on the course.

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