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Creative, Digital and Professional Writing - MA

Why study this course?

Do you want to earn a living from your love of writing? London Met’s Creative, Digital and Professional Writing MA will help you develop your creative writing abilities and train you in the multimedia and digital skills required by professional writers working in the creative industries. You'll be taught by award-winning professionals with the skills, contacts and industry profiles to help you develop your own distinctive and individual writing voice that will be attractive to employers.

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On our Creative, Digital and Professional Writing MA, you’ll develop an advanced variety of writing skills suitable for a wide range of professional settings and literary modes.

We’ll help you develop your own creative ideas so you can thrive in creative roles such fiction and nonfiction writer or editor. It will also open up career opportunities in industries including media, journalism, film, publishing, e-books, marketing and communications.

Making use of the University's £100,000 newsroom and with the support of our award-winning staff and guest lecturers from the world of digital writing and editing, you'll develop an understanding of the demands and opportunities of a professional writing career.

You'll also benefit from field trips that will fire your imagination, as well as work placements in some of the prestigious media organisations based in London. Our students have gained work experience at Harper Collins, The Sunday Times, Harper's Bazaar UK, BBC, leading health magazines and websites and many more.

MA students are encouraged to enter the University's creative writing competition for fiction, poetry and memoir, which will be judged by a professional writer, publisher or literary agent. The shortlisted work is published in a creative writing anthology and launched at a public event at the University.

The MA is part of the internationally recognised Sir John Cass School of Art, Architecture and Design, a thriving hub of the creative arts. This will give you access to the rich array of exhibitions, talks, installations, lectures and performances that take place regularly in the School. The co-operation of the departments within the School means you can take part in unique projects, such as producing a creative anthology and designing of content for cultural organisations in London.


You'll be assessed through assignments, coursework, media artefacts and portfolios made up of original written, visual and audio work. We encourage you to work to professional standards and produce polished portfolios that you can submit to editors and other media organisations.

You will be required to have:

  • a 2:2 UK degree or equivalent (a relevant professional qualification or experience will also be considered)
  • two contrasting writing samples of 750 words each ready for submission

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa will need to provide a Secure English Language Test (SELT) such as Academic IELTS with an average of 7.0 and a minimum of 7.0 in Writing. For more information about English qualifications please see our English language requirements.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Tuesday afternoon

    In this module, students will become familiar with the major forms of Creative Writing through practice and readings of long and short form fiction, digital texts, and other material. Students will practise writing in an area of their choosing, including poetry, fiction, and other forms of literary prose. Students will research and discuss the historical development of these forms as well as familiarising themselves with their contemporary forms, and learn to situate their own creative practice in both historical and contemporary literary and critical contexts. Students will be encouraged to explore writing for digital and new media as well as honing their craft for more conventional media.

    The module is taught in weekly sessions over a period of 12 weeks and will be assessed via students’ contribution to seminars and workshop and a final submission. Students who enter the programme with a chosen specialisation can submit work in this area for peer and tutor feedback to help further develop their expertise. Students who do not have a preferred form or wish to work in more than one area may submit work that combines more than one form. The weekly workshops will require students to submit their own work as well as prepare peer critiques for colleagues.

    Students will submit 4000 words of creative prose in a single or combined form or about 10 poems as the final coursework (75%). In addition, students will submit a 1000 word analytic, reflective commentary on their own work.

    Read full details.
  • This module currently runs:
    • summer studies
    • spring semester
    • autumn semester

    This module is focused on the production of a practice-based project or an academic dissertation. It provides students with the opportunity to produce a substantial piece of work that integrates the subjects and approaches studied on the course, or alternatively to specialise in one area of the curriculum. Students will devise, plan and research, draft and bring to final form a dissertation, or a practice-based project plus reflective commentary. The emphasis throughout will be on the student’s ability to successfully study independently under supervision.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    This module explores how the forms of written narrative, historically rooted in printed literature, may now be reimagined through the exciting potentials of digital media. It stimulates students to experiment with how their own writing practice and ideas about literature, storytelling and persuasive communication might take new directions in response to the many ongoing innovations in online and electronic platforms for textual production and publication. The module supports students to enhance their individual profile, range and critical self-awareness as a writer in contemporary creative and/or professional domains.

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  • This module currently runs:
    • spring semester - Thursday morning

    This module will allow students to devise, research and write, in a workshop setting, feature articles of the type published in magazines, newspapers, the internet and other journalistic outlets. Creative activity will be informed by critical reading of published work in feature journalism. Students will be required to develop, plan, research and write two or three feature articles with different orientations, based, for example, around a topical issue, travel, or profile.

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  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • spring semester - Wednesday afternoon

    The module is designed to equip students with an advanced understanding of different theoretical and practical approaches to researching media, communication and the cultural industries. It will enable students to develop the skills necessary to define a valid research question, design a clear research plan and execute it using appropriate methods. It will also develop awareness of practical and ethical issues involved in conducting research.

    The module examines research design and methods in both academic and practice-based contexts. Research and study will be undertaken with a view to planning, managing and developing a specific practical and/or written project, the detailed outline of which will form part of the module assessment.

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  • This module currently runs:
    • spring semester
    • autumn semester

    This module enables postgraduate students to develop and extend practical arts and/or media experience and expertise in a professional environment. Students will work with and be mentored by selected arts and/or media practitioners. The placement will be co-conducted by the student, the practitioner(s) (who will act as, or nominate a member of staff to act as, the workplace mentor to the students) and the module convenor.

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  • This module currently runs:
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module is designed for Masters’ students to advance their academic English language. The module focuses on improving students’ English language skills in academic writing and reading as well as oral presentation. There is also a focus on enhancing their English language accuracy.

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  • This module seeks to develop an understanding of what advertising is; what it does; how it does it and its consequences. It also seeks to delineate the advertising landscape: key practices, social communication, social media use, and consumer culture. The module situates advertising within the social context of its operation, considering what has been written about the social, psychological and symbolic aspects of advertising as a form of communication, as well as advertising as an industry with its own, specific set of industrial practices. It is not a vocationally-oriented module – it does not carry the accreditation which will qualify students to work practitioners within the advertising industry, nor does it seek to do this. Rather, the module is intended to introduce key issues and debates about the nature and role of advertising within the broader frame of understanding media and communications, and with special regard to theoretical work undertaken in those fields.

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  • This module currently runs:
    • autumn semester - Thursday morning

    This module explores creative nonfiction, focusing on researching and writing different kinds of narrative such as history, life writing (biography and memoir), travel writing, science writing, sports writing, nature writing, reportage and literary journalism. Students will study some leading examples of the genre. They will learn to identify suitable stories and apply techniques from both creative writing and long-form journalism to bring them to life. They will develop an understanding of the market for creative nonfiction and the ethical issues that arise, along with an awareness of the history and cultural context of the form, and emerging new genres.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    This module provides students with practical experience in the production
    of digital video and relevant digital media theory with specific reference to current trends and
    developments in broadcast, cinema and online media.
    Students will be encouraged to expand the critical and conceptual framework in which they
    develop their own work by applying and challenging existing conventions and theories of digital
    video production in their own work.

    SEMESTER: Autumn
    ASSESSMENT:Presentation (10%)+Digital Video Project(50%)+Critical Report(30%)

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  • This module currently runs:
    • spring semester - Thursday afternoon

    Students will learn to place their skills in, and understanding of, journalism in relation to today’s multimedia digital environment. They will develop their writing, production and design skills to a professional level, learning how to adopt creative approaches to creating journalistic stories across platforms, including social networking services such as Twitter, blogs and online journalism. Students will be asked to build multimedia applications, blogs, websites and ways of working that engage the audience in more interactive and participatory ways.

    Specifically, the module will introduce students to the writing skills and technical demands of online, audio and visual journalism. Students will be asked to develop and deliver news stories working individually and as part of a team.

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  • This module currently runs:
    • autumn semester - Friday afternoon

    CODE: CMP007N
    TITLE: Principles of Digital Media
    BRIEF DESCRIPTION: This module will provide students with a detailed understanding of the
    contexts and practices of multimedia; introduce them to the production of a multimedia project;
    and develop awareness of the communicative possibilities of multimedia.
    SEMESTER: Autumn
    ASSESSMENT: Interactive image series(50%)+2,000 word essay (50%)

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  • This module currently runs:
    • spring semester - Tuesday afternoon

    In this module, students will become familiar with the major forms, formats, platforms and processes of publishing and dissemination of writing in a range of genres and media. Students will learn about contemporary UK and international publishing markets, identify key factors guiding the industry and find ways to place their writing within it. Given London’s location as the hub of UK publishing as well as its location as a key node for the multi-directional, global flow of literature, the module will help students understand the range of challenges, opportunities and innovations in the sector. Students will research and discuss technical, legal, and cultural aspects of publishing a range of long and short form fiction, poetry, creative non-fiction, digital texts and other materials. Students may choose to focus on an area of their choosing, including performance texts as well as digital and multimedia formats, and digital self-publishing.

    The module will focus on practical issues of publishing including submissions, queries, elevator pitches, and book proposals, providing students with an understanding of the wide spectrum of publishing activities and markets. Students will research and discuss historical developments of publishing and dissemination processes, familiarise themselves with contemporary technical, cultural, and economic innovations in the field and learn to situate their own creative practice in context of contemporary globalised publishing industry. The module will also develop transferable skills emphasising research, editing and marketing in contemporary globalised publishing industry.

    The module is taught in weekly sessions over a period of 12 weeks and assessed via students’ contribution to seminars and workshop and a final submission. Students who enter the programme with a chosen specialisation may submit work for peer and tutor feedback to help further develop their expertise. Students who do not have a preferred form would be asked to choose a preferred area of interest as focus for the final assessment. Students may also choose to focus on specific aspects of the publishing industry with a view towards employment.

    The weekly sessions will also cover aspects of professional opportunities in writing and publishing, including grants, residencies, and internships. Students will be encouraged and guided to engage with the full range of publishing activities including the London Book Fair, local literary festivals, as well as author and publishing events. The module will also facilitate student interaction with the industry including, and not limited to, guest speakers drawn from the industry.

    For the first assessment, students will orally present their research on the chosen area of interest (25%). The final coursework will comprise of 4000 words essay (75%) on their chosen aspect of the industry (Students may also choose to develop other forms of professional documentation including a book proposal, film pitches or print/digital magazine proposals, or other professionally relevant material agreed upon with the tutor).

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  • This module currently runs:
    • spring semester - Tuesday afternoon

    This module will allow students to develop good practice in devising treatments and writing scripted material for a range of media, including work on both adapted and original scriptwriting. Critical response to and analysis of filmed, broadcast or performed work in relevant media will inform practical work in the technical aspects of presenting scripted material in relation to professional requirements.

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Core modules:

  • Creative Writing
  • Digital Storytelling
  • Feature Journalism
  • Researching Media, Communications and the Creative Industries
  • Creative, Digital and Professional Writing final project/dissertation

Option modules:

  • Creative Nonfiction
  • Scriptwriting
  • Multimedia Journalism
  • Innovations in Publishing
  • Advertising
  • Principles of Digital Media
  • Digital Video Production

"Staff are very passionate about their subject matter and course communication is excellent."
Graduate of the Creative, Digital and Professional Writing MA

This master’s course will give you the skills needed to help you forge a career in the media and creative industries. Almost every commercial and public company now requires a communications manager, and as a graduate of this course you’ll be equipped with the specialist skills this role demands. More diverse roles will also be open to you, including creative writer (fiction and creative nonfiction), journalist, editor, publisher, arts manager, web designer, software designer, arts curator and consultant and events manager professions.

Sectors you could work in include the arts, creative, cultural, publishing, public relations, music, media and marketing industries. Our students have gone on to find success as writers, editors and digital innovators around the world. One ex-student, now teaching part-time on the course, is helping pioneer the use of virtual reality in journalism.

The staff teaching on the MA are all practising writers or editors with close industry links. Award-winning novelist Sunny Singh is chair of the Authors' Club and co-founder of the Jhalak Prize for Writers of Colour. Andrew Cutting is author of Missions for Thoughtful Gamers. Course leader Anne Karpf is an award-winning journalist and writer, 'Guardian' columnist and author of four books of nonfiction. Other tutors include Tanya Nash, award-winning script editor who has worked in BBC Radio and TV, including on Eastenders and Holby City.

We're investing in an exciting, multimillion pound transformation of the London Metropolitan University campus, between 2016 and 2020. We’re moving all of our activity to one place, our current Holloway campus in Islington, north London. This will mean the teaching locations of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

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When to apply

You are advised to apply as early as possible as applications will only be considered if there are places available on the course.

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